The mediating roles of psychological ownership and job satisfaction in the relationship between human resource management practices and employee loyalty at Sichuan university of technology

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By Juncai He Year 20 […]

Relationship between sustainable human resource management and the professional identity of university teachers and their job performance under the appointment system in China

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By Zongyu Yao Year 2 […]

The influence of engagement marketing on Chinese local cosmetic brand loyalty among Chinese customers: The mediating role of social media engagement

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By Liu Yingxi Year 2 […]

The influence of competitive strategic management on the performance of Chinese small and medium-sized enterprises (SMEs)

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By Wang Xu Year 2024 […]

The Moderating Role of Psychological Contract Violation in Altering The Effects of Brand Trust and Perceived Fit on Brand Extension Success of Chinese Time-Honored Products Through Perceived Risk

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The Moderating Role […]